Felt: sustainable fashion
A trend that arises from the needs of the younger generations, increasingly attentive to these issues, who want to be informed about the product they buy.
Felt brings to mind the story of the mad hatter in “Alice in Wonderland”, in fact the production of hats in the second half of the 800th century was made by felting wool.
To date, however, needled synthetic felts are made through an operation through which a non-woven fabric can be created. During needling the overlapping fibers in several layers interpenetrate each other through the vertical movement of the needles, assuming a compact structure.
Nothing chemical then but a sustainable ecological choice, the felts we use reflect the environmental choice of the Berger brand.
They come from the recycling of “bottles” whose raw material is PET, from which our resistant, colorful and fashionable products come to life.
Sustainable fashion is one of the economic trends of 2019: according to data from the recent State of Fashion Report, fashion brands that wink at sustainability have increased by 61% from 2016 to today and are a rapidly growing reality also in our country. A trend that arises from the needs of the younger generations, increasingly attentive to these issues: 42% of Millennials (boys born in the 80s and 90s) and 37% of Gen Zs (born after 1995) want to be informed , before purchasing, on the raw materials used for the production of the garments they wear.